Just say "пуск" and off they go with a cry of "поехапи". No need to learn to count backwards, Mr. X, which is a relief for us all, I'll be bound.
(update : and even the "пуск" bit would appear to be a lot of hokum, going by the actual 'real' video. So it never happened, but then again what ever did? Poosk!)
As seen in this BBC kakarealnostmeloodramoo: could they be implying the young man's famous smile was helped along by panzer schokolade or similar?
(update : it wasn't, but Cold War II is on the way and propaganda is what the state broadcasting corporation is there for)
Note the risible attempts at smoking going on here - it will soon be a forgotten art, and then how will you know who the baddies are? They will have to take to wearing black hats again. Oh, they are. Belt and braces, eh, Aunty Beeb?